We have ridden the entire journey, with over seven years of hands-on experience managing multiple sites for multiple clients that ran 16-hours per day, 7-days a week. We've made approaching two million temperature controlled deliveries - 5,700 tonnes of goods - to over 500,000 customers. Our fleet accrued 880,000 emission-free miles across London using micro-mobility solutions exclusively.

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This real-world experience, which included owning, managing, and in-house maintaining a mixed fleet of vehicles, has provided deep insights into the multifaceted nature of micro-mobility logistics - what works, and what doesn't.

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Our expertise spans diverse sectors, including grocery, parcels & post, pharmaceuticals, stationery, and unconventional freight ("ugly goods"). Among these, our unparalleled proficiency in grocery logistics stands out in the UK — one of the most complex and highly regulated industries due to stringent cold chain requirements and food hygiene & safety protocols.

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Through operational learnings, our leadership identified that vehicles - the mobility component - represent only 35% of the total operating model. Key enablers including route optimisation, up-stream supply chain integration, workforce management, regulatory compliance, and customer engagement are equally critical to avoiding operational pitfalls and ensuring successful outcomes for all.